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Flights, hotels, food… it all adds up quickly. So when it’s time to travel, whether, for business or pleasure, it takes some planning ahead to make sure your travel is smooth and affordable. Follow the steps below to cut costs and maximize your travel experience! Book your flight in the sweet spot: According to a CNBC study, the…

When you begin to evaluate your current business plan to review the highlights of the year and progress made, you should assess your social outreach. Social media tactics should be a component of every business plan underway today, and the ability to keep your name at the forefront can effectively contribute to growth and client…

In the first installment, you learned about three marketing tactics worth testing in your market, if you’re not already. In true Zeigarnik Effect fashion, I kept you guessing until this post, where we detail the final four of our ‘Marketing Secrets They Don’t Want You to Know.’ To recap, the first three secrets are: The Zeigarnik…

My idea of a good joke starts with “knock, knock.” I grew up thinking my dad’s stereotypical dad jokes were the best. And I still do. So, when our team decided to try incorporating humor into a new marketing project, it made me nervous. I love writing, but my style is generally pretty straightforward. I…

According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever-growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span of a…

Woody Guthrie’s song, This Land Is Your Land, plays as I watch vivid images of explorers trekking across the vast landscapes of America in a The North Face commercial. When watching this commercial, it’s obvious who The North Face’s audience is. If you guessed explorers, adventures, or travel-junkies, you are correct! Think about some of your…