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Attention is the New Currency: Think Differently

According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span... Read More

December 6th, 2017|Blog|Comments Off on Attention is the New Currency: Think Differently

What Story is Your Brand Telling?

Woody Guthrie’s song, This Land Is Your Land, plays as I watch vivid images of explorers trekking across the vast landscapes of America in a The North Face commercial. When watching this commercial, it’s obvious who The North Face’s audience is. If you guessed explorers, adventures, or travel-junkies, you are correct! Think about some of... Read More

December 4th, 2017|Blog|Comments Off on What Story is Your Brand Telling?

Stop me if you’ve heard this one…

My idea of a good joke starts with “knock, knock.” I grew up thinking my dad’s stereotypical dad jokes were the best. And I still do. So, when our team decided to try incorporating humor into a new marketing project, it made me nervous. I love writing but my style is generally pretty straightforward. I... Read More

December 1st, 2017|Blog|Comments Off on Stop me if you’ve heard this one…

7 Marketing Secrets They Don’t Want You To Know (Part II)

In the first installment, you learned about three marketing tactics worth testing in your market, if you’re not already. In true Zeigarnik Effect fashion, I kept you guessing until this post, where we detail the final four of our ‘Marketing Secrets They Don’t Want You to Know.’ To recap, the first three secrets are: The... Read More

November 27th, 2017|Blog|Comments Off on 7 Marketing Secrets They Don’t Want You To Know (Part II)

Social Media Planning in 5 Steps

When you begin to evaluate your current business plan to review the highlights of the year and progress made, you should assess your social outreach. Social media tactics should be a component of every business plan underway today and the ability to keep your name at the forefront can effectively contribute to growth and client... Read More

November 24th, 2017|Blog|Comments Off on Social Media Planning in 5 Steps

But It’s So Expensive to Travel…

Flights, hotels, food… it all adds up quick. So when it’s time to travel, whether for business or pleasure, it takes some planning ahead to make sure your travel is smooth and affordable. Follow the steps below to cut costs and maximize your travel experience! Book your flight in the sweet spot: According to a... Read More

November 22nd, 2017|Blog|Comments Off on But It’s So Expensive to Travel…

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